Paid Media & Performance Marketing
Reach the right people. Learn faster. Scale what works.
We plan, launch and optimize paid media programs across search, social, display, video and remarketing. Every decision connects audience, creative, channel and measurement—so your budget works toward qualified leads, sales and sustainable growth rather than surface-level metrics. Packages are published on this page, from $1,500 / month.
Generate qualified leads and sales
Improve efficiency across paid channels
Turn creative testing into faster learning
Build reporting around meaningful business results
Paid media platforms
We select channels around audience behavior, buying intent, creative fit and measurable business goals—not platform popularity alone.
Google Ads
Search, Display, YouTube, Shopping, Demand Gen and Performance Max.
Meta Ads
Facebook, Instagram, Reels, Stories, Messenger and remarketing.
TikTok Ads
Discovery, creator-led formats, lead generation and commerce campaigns.
LinkedIn Ads
B2B demand generation, account targeting and professional audiences.
Snapchat Ads
Mobile-first awareness, video, lead generation and commerce formats.
Microsoft Advertising
Additional search reach where audience and economics support it.
Focused work.
Connected thinking.
- 01Audience, market and competitor research
- 02Channel strategy and media planning
- 03Google Ads and paid social management
- 04Tracking, testing and conversion optimization
- 05Creative briefing and performance feedback
- 06Clear reporting with decisions and next steps
Diagnose
Review goals, economics, tracking, audiences and previous performance.
Plan
Define the channel mix, campaign structure, budget and measurement framework.
Launch
Build campaigns, align creative and validate the full conversion path.
Optimize
Test continuously, move budget intelligently and scale proven opportunities.
Start with the scope
that fits the moment.
These starting points make planning easier. We confirm the right scope after understanding your goals, market, timeline and existing resources.
Essentials
Best for
One priority market or platform with a clear conversion goal.
Includes
- One priority platform, e.g. Google or Meta
- Account and conversion tracking check
- Campaign setup and audience build
- Weekly bid and budget tuning
- Monthly report with next steps
Growth
Best for
Businesses ready to test and scale across multiple campaigns or platforms.
Includes
- Everything in Essentials
- Two or more platforms
- Testing roadmap for audiences and offers
- Creative feedback on every ad round
- Landing-page recommendations
- Monthly review call
Integrated
Best for
Multi-market or higher-spend programs requiring media, creative and landing-page coordination.
Includes
- Everything in Growth
- Cross-channel plan and budget split
- Advanced measurement and attribution setup
- Frequent creative and landing-page tests
- Multi-market campaigns
- Senior strategist oversight
Investment note. Advertising spend is separate. Higher-spend accounts may use a hybrid fee based on scope and a percentage of managed media. All figures are indicative starting points in USD and exclude applicable taxes.
Not sure which one fits? Request a tailored estimate
Which one is for you?
Paid Media & Performance Marketing sits close to these services. Here is when each one fits better.
- Campaign & Content StrategyStart here if the campaign idea and message are not settled yet. Paid media then runs and optimises the ads.
- Creative Content & ProductionChoose this if you need the ads themselves designed, shot or edited. Paid media decides where they run.
- SEO & Search VisibilityChoose this if you want search visibility you do not pay for per click. It builds over months, not days.
See it in
practice.
Good to know.
Which advertising platforms do you manage?+
We build the mix around the audience and goal, commonly using Google Ads, Meta, LinkedIn, TikTok, YouTube and relevant display or remarketing platforms.
Do you guarantee a specific ROAS?+
No responsible agency can guarantee platform results. We establish realistic targets, protect measurement quality and optimize toward the strongest commercial outcome available.
What is the difference between media buying and performance marketing?+
Media buying focuses on placing and managing advertising inventory. Performance marketing connects that execution to conversion tracking, creative testing, optimization and commercial outcomes. Our service combines both.
What advertising budget do we need to get started?+
The right budget depends on the market, audience, sales economics and learning required. We recommend a realistic testing level after reviewing your goals rather than applying one minimum to every business.
Can you manage campaigns across multiple countries?+
Yes. We can structure campaigns by market, language, audience and commercial priority, then compare performance without treating every country as if it behaves the same way.
Are advertising costs included in the management fee?+
No. Platform media spend is paid separately. Creative production, landing pages and specialist tracking are included only when listed in the agreed scope.
Do we need to advertise on every platform?+
No. We recommend the smallest useful channel mix based on intent, audience, creative requirements, economics and the amount of budget available for meaningful learning.