Vodafone
Campaign creative for Vodafone's #SwitchToGreen and Returnship initiatives, turning big corporate messages into simple, friendly social artwork.
- Client
- Vodafone
- Industry
- Telecommunications
- Deliverables
- Campaign concepts · Social artwork · Sustainability communications · Returnship program creative · Format adaptations
Campaigns & Creative · Telecommunications
The challenge
Corporate initiatives can easily feel heavy or preachy on social media. Vodafone wanted its sustainability message, #SwitchToGreen, and its Returnship programme to invite people in, in a way that felt light, positive and unmistakably Vodafone.
What we did
For #SwitchToGreen we turned the idea into one simple visual: a switch you flip to "green mode", built from the Vodafone speech mark. We paired the brand red with living green imagery (grass, fresh plants, soil) and wrote short lines that invite rather than lecture, such as "Earth is home. Let's all work on its survival" and "Turn your green on, with Vodafone". The Returnship creative used the same direct, message-led approach for its people-focused message.
The result
Vodafone received ready-to-publish artwork for both initiatives, each with its own message but clearly inside the brand look, plus format adaptations for different social placements. Each idea reads in a second.