How to read a Google Ads search terms report
The one report that shows what people actually typed before they clicked your ad.
3 min read
Start a project Practical marketing, explained
Short, practical guides for business owners on paid media, search, websites and measurement. Plain English, with what to check and what to do next.
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What a good monthly SEO report should contain
A report should tell you what changed, why it changed and what happens next.
3 min read
The landing page checklist to run before you spend on ads
Ads bring the visitor. The page decides whether they become a lead.
3 min read
Meta ads creative testing on a small budget
With a small budget, test fewer ideas properly rather than many ideas badly.
3 min read
How to brief a marketing agency (and get better work back)
A clear one-page brief saves weeks of back-and-forth and wasted spend.
3 min read
GA4 conversions every service business should track
If GA4 cannot see your inquiries, it cannot tell you what is working.
3 min read
Local SEO basics for a service-area business
How to show up in local search when you go to your customers, not the other way round.
3 min read
We audited our own website: what we changed
An honest review of our own site: what made it feel busy, what we fixed, and what we got wrong at first.
4 min read
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