Kerma Farms Campaign
A year-round social campaign and website for Kerma Farms' Egyptian Medjool dates, built around the product, the seasons and one clear way to order.
- Client
- Kerma Farms
- Industry
- Food and agriculture
- Deliverables
- Social campaign concept · Art direction · Ramadan offer creative · Seasonal greetings · Product-focused social posts · Packaging artwork · Brand website (kermafarms.com)
Social Media · Food and agriculture
The challenge
Kerma Farms grows and packs premium Egyptian Medjool dates. Dates sell around the calendar's big moments, Ramadan above all, when every brand is posting offers at once. Kerma needed a feed that looked premium, kept its own boxes front and centre, and gave people a simple reason and a simple way to order.
What we did
We built a green, natural look around the Kerma boxes so every post is recognisably Kerma at a glance. The calendar followed the moments people buy dates for: Ramadan offers of up to 25% off with a single "Order now" action; Eid, Mother's Day, Easter and New Year greetings; and everyday posts on ways to enjoy Medjool dates, pack sizes and online ordering. Short lines such as "Best quality, best taste" sell the quality before the price. We also created packaging artwork and built the brand website at kermafarms.com, so the campaign had a proper home.
The result
Kerma Farms got one complete, consistent campaign for the whole sales calendar: the same look across social, packaging and web, offers that point to a single action, and a feed that leads with the real product instead of generic stock photos.