Selected work · Social MediaWorkspace Expo (The Design Show)

Workspace Expo

A bold black-and-yellow social campaign for Workspace Expo, the office design and fit-out exhibition held alongside The Design Show in Cairo, across its 2025 and 2026 editions.

Client
Workspace Expo (The Design Show)
Industry
Exhibitions & events, Egypt
Year
2025–2026
Deliverables
Social media campaign · Countdown series · Exhibitor category posts · Arabic and English versions · Reels
Reels & motion2 videos · tap to play with sound
New year greeting reel
Billboard animation
Case study

Social Media · Exhibitions & events, Egypt

01

The challenge

Workspace Expo shares a venue and dates with The Design Show, so it needed its own look that visitors and exhibitors would not confuse with the main show.

02

What we did

We gave it a strict black, yellow and photography system: big type, one clear message per post, and series for each exhibitor category, from office furniture to smart buildings, plus a countdown to opening day.

03

The result

Two full editions of content that read as one brand, in Arabic and English, with ready templates the organiser can reuse each year.

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