Workspace Expo
A bold black-and-yellow social campaign for Workspace Expo, the office design and fit-out exhibition held alongside The Design Show in Cairo, across its 2025 and 2026 editions.
- Client
- Workspace Expo (The Design Show)
- Industry
- Exhibitions & events, Egypt
- Year
- 2025–2026
- Deliverables
- Social media campaign · Countdown series · Exhibitor category posts · Arabic and English versions · Reels
Social Media · Exhibitions & events, Egypt
The challenge
Workspace Expo shares a venue and dates with The Design Show, so it needed its own look that visitors and exhibitors would not confuse with the main show.
What we did
We gave it a strict black, yellow and photography system: big type, one clear message per post, and series for each exhibitor category, from office furniture to smart buildings, plus a countdown to opening day.
The result
Two full editions of content that read as one brand, in Arabic and English, with ready templates the organiser can reuse each year.
