Selected work · Social MediaHotel Design Show (The Design Show)

Hotel Design Show

Launch content for Hotel Design Show 2026, a new hospitality design and fit-out exhibition in Cairo, co-located with The Design Show.

Client
Hotel Design Show (The Design Show)
Industry
Exhibitions & hospitality, Egypt
Year
2026
Deliverables
Launch social campaign · Category posts · Arabic and English versions · Banner set
Case study

Social Media · Exhibitions & hospitality, Egypt

01

The challenge

A first-year show has no past visitors to talk to. It had to look established from its first post and speak to hotel owners, developers and designers.

02

What we did

We built a calm, premium system with hotel-interior photography, a green accent and one category per post: room interiors, lobbies, F&B furniture, outdoor, lighting and smart rooms.

03

The result

A complete launch set in two languages that sits naturally next to The Design Show and Workspace Expo while keeping its own identity.

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