Selected work · Social MediaRawaj
Rawaj
An Arabic social campaign for Rawaj that turns vehicle choices, installment options and ownership messages into straightforward automotive content.
- Client
- Rawaj
- Industry
- Automotive sales and financing
- Deliverables
- Automotive social media art direction · Vehicle offer posts · Installment-message creative · Arabic campaign adaptations · Promotional artwork
The work16 pieces · tap any design to see it full size
Case study
Social Media · Automotive sales and financing
The challenge
Communicate offers and financing ideas clearly while keeping the cars visually prominent and giving a practical subject enough energy for social media.
What we did
We paired vehicle-led compositions with direct Arabic headlines and strong offer hierarchy, helping each post move quickly from the model or benefit to the next action.
The result
In the finished Arabic campaign, every Rawaj post moved from the car to the offer to the next action, making installment and ownership messages easier to follow for people shopping for a vehicle.